Project Blitzen (Holidays)

watchLAB welcomes you to the pre-qualifying online survey for Project Blitzen (Holidays)!

Topic: Holidays
Genders: All
Ages: 18+
Sessions Available: June 8th and June 9th
Type of study: One-on-One Discussion
Length: 1 hour
Location: Remote Nationwide Study
Incentive: $100 (Payment would be mailed to you as a check. We estimate that checks would be mailed out about 6 weeks after the last interviews for this study have been completed.)

Before you get started -- some stuff you should know:

After you fill out the survey, we will review your responses. If you appear to be a possible match to our client's research criteria we will call you to verify your responses and ask you some additional questions to determine if you fully qualify. Please note that simply filling out the survey does not automatically qualify you for the study. Also, due to a potential high volume of responses, we may only be able to respond to those who appear to be a possible match.

The world has Swiss Banks. We have our Online Community. Both are highly confidential and secure -- only with us, you don't have to worry about retina scans and fingerprints. Any information you share with watchLAB will never be given to any clients or third parties without your explicit permission as part of a paid market research study.

Ready to start the survey?

Contact & Basic Info

First Name

Last Name

Mobile Phone

Gender

City

State

Zip Code

Metro Area

What type of area do you live in?

Age

Birthdate (mm/dd/yyyy)

Ethnicity

African AmericanAlaska NativeBlackChineseFilipinoIndianJapaneseKoreanLatinoNative AmericanPacific IslanderVietnameseWhiteOther ethnicity not listed

Highest level of education attained

Employment Status

What is your job title?

What organization do you work for?

Household Income

Please tell us...

Have you ever attended a market research study?

YesNo

When was the last time you participated in a market research project?

within the past 3 months3 to 6 monthsover 6 months

How many studies have you participated in?

1-23-44+

Have you, or any close family members, ever worked in any of the following industries?

JournalismPublic relationsAdvertisingMarket researchBroadcast and digital media (i.e. TV, radio, online publishing, video streaming services)Creative industries (e.g. design)Movie productionToy retailNone of the above

At present, which of the following describe your situation with regard to your own children? Select all that may apply.

1. I do not have children2. I am the parent of at least one child aged between 0 and 18 months3. I am the parent of at least one child aged between 19 months and 6 years old4. I am the parent of at least one child aged between 7 and 12 years old5. I am the parent of at least one child aged between 13 and 18 years old6. My child/children are now adults and have left home7. I am a grandparent8. None of the above apply

Did you grow up with any siblings, either by birth or via a step family?

YesNo

What is the age and gender of each of your children?

How would you describe your own household? Select all that may apply.

1. I live with the other parent of my child(ren)2. I do not live with the other parent of my child(ren), or any other adult or partner - it’s just me and my child(ren) at home3. I do not live with the other parent of my child(ren); my child(ren) and I live with a different partner, who also has children of their own 4. I do not live with the other parent of my child(ren); my child(ren) and I live with a different partner, who does not have children of their own5. I am a step-parent living in the same home as my step-children for some or all of the time6. Other

How would you describe the household you grew up in? Select all that may apply.

1. I grew up living with both my parents2. I grew up living in a single-parent household3. I grew up living with one parent and one step-parent4. Other

We'd like you to think about products (such as toys, books, magazines, clothes and games) that you buy for your child/ren. Have you purchased any that feature characters or elements from the following movies and worlds, in the last six months? Select all that may apply.

Disney princess: including Frozen, Belle, Cinderella, Rapunzel, Ariel, Moana, etc Minecraft Mickey & friends MinionsHarry PotterBarbieCars Star Wars Lion King EncantoDQ: including Batman, Aquaman, Superman, Wonderwoman, etcMarvel: including Avengers, Spider-Man, Deadpool, Guardians of the Galaxy, etcPaw PatrolToy StoryNone of the above – but a similar film or ‘character world’None

We'd like you to think about products that you have purchased for yourself (such as clothes, homeware, character figurines, books or magazines, etc). have you purchased any that feature characters or elements from the following worlds, in the last six months? Select all that may apply.

Disney princess: including Frozen, Belle, Cinderella, Rapunzel, Ariel, Moana, etc Minecraft Mickey & friends MinionsHarry PotterFriendsPlaystationStar Wars Lion King EncantoDQ: including Batman, Aquaman, Superman, Wonderwoman, etcMarvel: including Avengers, Spider-Man, Deadpool, Guardians of the Galaxy, etcThe SimpsonsToy StoryStitchNightmare Before ChristmasNone of the above – but a similar film or ‘character world’None

Do you currently have a subscription to any of the following? Select all that may apply.

NetflixDisney+Amazon PrimeHBO MaxHuluNone of the above/Other

How do you personally feel about each of the following entertainment brands – in terms of the products, movies, or tv shows they make?

Disney

Lego

Nintendo

Dreamworks

Which of the following holidays / festivals do you celebrate, in any way at all? When we say ‘celebrate’, we mean marking that occasion in any way at all. Select all that may apply.

ChristmasNew Year's EveHalloweenThanksgivingNone of the above

Which of the following do you do, to celebrate Christmas?

Buy gifts for othersHold events / get-togethers with friends or family Decorate the house Prepare a special mealDo Christmas crafts or bakingListen to Christmas musicNone of the above

Which of the following best describes your attitude towards tv commercials?

And how about tv commercials during the build-up to Christmas specifically?

Now for some final details on this research:

· In order to participate, you would need a laptop/desktop with a webcam and a strong internet connection.

· We know that surprises can happen, but as much as possible, you’ll be expected to be in a quiet space where you can participate from, and be free from any work / childcare duties for the duration of the session.

· The materials we share with you are confidential – we request that you do not discuss them with anyone else. We will ask you at the start of the interview to confirm that you are happy to accept this. We will ask you to sign a non-disclosure agreement to confirm this before the session too.

· This research study is being conducted by Basis Research on behalf of a client. Representatives from the client may view your interview, and your image and name may therefore be known to them. your contact details will not be shared with them. we will let you know who the client is by the end of your interview.

Are you interested in taking part in this research?

YesNo