Project Buckeye (Online Security)

watchLAB welcomes you to the pre-qualifying online survey for Project Buckeye (Online Security)!

Topic: Online Security
Genders: All
Ages: 25 - 70
Sessions Available: July 5th through July 8th
Type of study: Individual Discussions or Focus Group
Length: Individual Discussion - 60 minutes / Focus Group - 90 minutes
Location: Seeking participants Nationwide
Incentive: Individual Interview - $125 / Focus Group - $150 (Payment would be mailed to you as a check. We estimate that checks would be mailed out about 6 weeks after the last interviews for this study have been completed.)

Before you get started -- some stuff you should know:

After you fill out the survey, we will review your responses. If you appear to be a possible match to our client's research criteria we will call you to verify your responses and ask you some additional questions to determine if you fully qualify. Please note that simply filling out the survey does not automatically qualify you for the study. Also, due to a potential high volume of responses, we may only be able to respond to those who appear to be a possible match.

The world has Swiss Banks. We have our Online Community. Both are highly confidential and secure -- only with us, you don't have to worry about retina scans and fingerprints. Any information you share with watchLAB will never be given to any clients or third parties without your explicit permission as part of a paid market research study.

Ready to start the survey?

Contact & Basic Info

First Name

Last Name

Mobile Phone

Gender

City

State

Zip Code

Metro Area

Which of the following best describes the area you live in? Would you say:

Region

New England (CT, ME, MA, NH, RI, VT)Mideast (DE, DC, MD, NJ, NY, PA)Southeast (AL, AR, FL, GA, KY, LA, MS, NC, SC, TN, VA, WV)Great Lakes (IL, IN, MI, OH, WI)Plains (IA, KS, MN, MO, NE, ND, SD)Rocky Mountain (CO, ID, MT, UT, WY)Southwest (AZ, NM, OK, TX)Far West (AK, CA, HI, NV, OR, WA)Other

Age

Birthdate (mm/dd/yyyy)

Ethnicity

Highest level of education attained

Employment Status

Marital Status

What is your job title?

What organization do you work for?

What does your organization do? What industry is it in?

Household Income

Study Details

This research is in the form of either a 90 minute focus group or a 60 minute one-on-one discussion. If selected to participate in this project, you must:
Join the session 10 minutes prior to the session start time
Use a laptop or desktop (not smartphone or tablet) with a webcam and working microphone or headset
Use Chrome/Firefox browser only
Complete an online tech-check prior to the discussion

Do you agree to the above if selected to participate in this project?

YesNo

Please tell us...

Please tell us if you, or any member of your family or close friends, currently work or have ever worked in, any of the following industries? Select all that may apply.

Do you have any children living at home with you?

YesNo

What are their ages? Select all that may apply.

Are you the primary decision maker around the devices and software you use in your household?

How often do you do any of these online activities using your personal devices? (not for work purposes, not using a work device)

	Daily	Multiple times a week	Multiple times a month	Less than once a month	Never
1. Accessing Social Media
2. Streaming content
3. Making video calls (Facetime, Zoom, Skype etc.)
4. Gaming
5. Downloading content
6. Uploading content
7. Using a public wi-fi network
8. Banking / Money Management
9. Shopping on online stores
10. Buying / selling goods or services on online marketplaces (eBay, Facebook, Craigslist, Gumtree etc)
11. Using online dating sites
12. Searching for travel bookings or holidays
13. Searching for rental accommodation or posting a property as available for rent
14. Searching for medical information
15. Searching for legal/financial advice

Do you currently use online security software on any of the device(s) you mentioned having and using for personal use above? Select all that may apply if you own multiple devices with different security software installed on each.

Yes, I use online security software (such as Antivirus) which I pay for (either subscription or one-off) Yes, I use online security software (such as Antivirus), which is free I have online security that came free with my machine, i.e. Windows Defender I used to have Windows Defender / similar, but I uninstalled it from my machine No, I don’t use any online security software I don’t know

Would you consider upgrading to a paid-for online security software product in the near future?

Do you currently use VPN software on any of the device(s) you mentioned having and using for personal use above? Select all that may apply if you own multiple devices with different security software installed on each.

Yes, I use a VPN which I pay for (either subscription or one-off) Yes, I use a VPN (such as Antivirus), which is free No, I don’t use a VPN I don’t know what a VPN is

Just a final few questions...

How would you describe your attitude to new devices and technology?

1. I try out new technology as soon as it comes out/before everyone else

2. I am usually the first to try out new technology among my friends/family and I recommend it to others

3. I try out new technology when it is tried and tested or has been recommended to me by others

4. I try out new technology only after majority of people I know use it
5. I am usually one of the last people to try out new technology

Which of the statements above apply to you?

Do you...

1. Try to make your devices last as long as possible

4
5. Always like to have the latest devices

Which of the numbers above apply to you?

Using the following scale, how would you rate the following statements?

1. Strongly disagree

2. Somewhat disagree

3. Neither agree nor disagree

4. Somewhat agree
5. Strongly agree

I read/review online privacy policies

People have lost control over how personal information is collected and used by companies

Most companies handle the personal information they collect properly

Existing laws provide a good level of protection for people's privacy today

I am cautious about what companies I share my personal information with

I think the benefits I get from sharing my personal data online outweigh the risks

I worry about the companies that have my personal information being hacked or compromised

I am confident I can protect myself from cyber threats

I always use the same password or small variations of it for online accounts

I regularly back-up my data (e.g. on the cloud, external hard drive, etc.)

I prioritize spending money on experiences rather than possessions

I outsource jobs/tasks I can't do to experts

How concerned are you about your safety and the safety of the following people online using the following scale?

1. Not at all concerned

2. Not too concerned

3. Neutral

4. Slightly concerned

5. Very concerned
6. Not applicable

Your children's

Older family, friends or relatives

Which of the following statements best reflect how you deal with your children being online?

1. I don't track/monitor everything my child(ren) does online

5. I track/monitor everything my child)ren) does online
6. Not applicable

Which of the numbers above apply to you?

Which of the following statements best reflect how you deal with your children being online?

1. I let my child(ren) learn for themselves

4
5. I actively teach/show my child(ren) about how to be safe online
6. Not applicable

Which of the numbers above apply to you?

How important are each of the following to you using the following scale?

1. Not at all important

4
5. Very Important

I want to keep my online activity private

I want to bypass regional/international restrictions to view certain content

I want to speed up and optimize the performance of my devices

Please reach the following statements and rate each where you think it best describes you.

When it comes to services that keep you safe online and protect your privacy...
1. I like to customize the setting of any service as much as possible
2
3
4
5. As long as it works, I'm not interested in customizing any settings

When it comes to services that keep you safe online and protect your privacy...
1. I want to be hands-off and feel looked after, like somebody has my back
2
3
4
5. I want to do everything for myself

When it comes to services that keep you safe online and protect your privacy...
1. I would prefer to get the best deal or provider for each product/service using different companies if necessary
2
3
4
5. I would prefer to use one company who can provide all of the products and services that I need

When it comes to services that keep you safe online and protect your privacy...
1. I am ok with my device not performing as well if it means I'm more protected
2
3
4
5. I don't want my device(s) to suffer any drop in performance

When it comes to services that keep you safe online and protect your privacy...
1. I react to online threats only when they happen
2
3
4
5. I proactively take steps to improve my online security to mitigate threats before they happen

When it comes to services that keep you safe online and protect your privacy...
1. I want the most secure services even if they are harder to use or require more actions from me
2
3
4
5. I want easy to use services or ones that don't require any action from me even if they aren't the most secure

When it comes to services that keep you safe online and protect your privacy...
1. I don't want to receive any alerts unless I need to take an action
2
3
4
5. I would like to receive alerts whenever a service detects a threat even if I don't need to do anything

When it comes to services that keep you safe online and protect your privacy...
1. My device manufacturer or operating system provider should keep everything up to date
2
3
4
5. I want help keeping my devices working well and secure

When it comes to services that keep you safe online and protect your privacy...
1. I want the best cybersecurity solution even if it costs more
2
3
4
5. I am content with a cheaper or free cybersecurity solution that is not the best