Project Allspice (Shopping)
watchLAB
welcomes you to the
pre-qualifying
online survey for Project Allspice (Shopping)!
Topic:
Shopping
Genders:
All
Ages:
18+
Type of study:
Part 1,
1-
on-1 Interview / Part 2, Digital Diary / Part 3, Follow Up 1-on-1 Discussion
Study Dates:
December 8th, 2022 through January 12th, 2023
Length:
Part 1, 30 mins / Part 2, 10 days (~15 mins daily) / Part 3, 60 mins
Location:
Seeking participants Nationwide
Incentive:
up to $400
(
Payment would be mailed to you as a check. We estimate that checks would be mailed out within 6 weeks after the last interviews for this study have been completed.)
Before you get started -- some stuff you should know:
After you fill out the survey, we will review your responses. If you appear to be a possible match to our client's research criteria we will call you
to verify your responses and ask you some additional questions to determine if you fully qualify. Please note that simply filling out the survey does not automatically qualify you for the study. Also, due to a potential high volume of responses, we may only be able to respond to those who appear to be a possible match.
The world has Swiss Banks. We have our Online Community. Both are highly confidential and secure -- only with us, you don't have to worry about retina scans and fingerprints. Any information you share with
watchLAB
will never be given to any clients or third parties without your explicit permission as part of a paid market research study.
Ready to start the survey?
For our research, we want to make sure we are being as inclusive as possible in our recruiting for our clients because we feel that we should learn from the unique perspective of all people to improve products and services. To do this, we need to ask a few questions designed to include a variety of individuals. Your information will be kept confidential and thank you for considering.
Contact & Basic Info
First Name
Last Name
Mobile Phone
Email
Gender
Please select...
Woman
Man
Non-Binary
Prefer to Self-Identify
Do you identify as being LGBTQIA+?
Please select...
Yes
No
City
State
Zip Code
Metro Area
Please select...
Atlanta-Sandy Springs-Roswell, GA
Austin-Round Rock, TX
Boston-Cambridge-Newton, MA-NH
Charlotte-Concord-Gastonia, NC-SC
Chicago-Naperville-Elgin, IL-IN-WI
Cincinnati, OH-KY-IN
Dallas-Fort Worth-Arlington, TX
Denver-Aurora-Lakewood, CO
Detroit-Warren-Dearborn, MI
Houston-The Woodlands-Sugar Land, TX
Los Angeles-Long Beach-Anaheim, CA
Miami-Fort Lauderdale-West Palm Beach, FL
Milwaukee-Waukesha-West Allis, WI
Minneapolis-St. Paul-Bloomington, MN-WI
Nashville-Davidson–Murfreesboro–Franklin, TN
New York-Newark-Jersey City, NY-NJ-PA
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD
Phoenix-Mesa-Scottsdale, AZ
Portland-Vancouver-Hillsboro, OR-WA
Sacramento–Roseville–Arden-Arcade, CA
San Antonio-New Braunfels, TX
San Diego-Carlsbad, CA
San Francisco–Oakland–Hayward, CA
San Jose-Sunnyvale-Santa Clara, CA
Seattle-Tacoma-Bellevue, WA
St. Louis, MO-IL
OTHER
Which of the following best describes the area you live in? Would you say:
Please select...
Urban
Suburban
Rural
Age
Birthdate (mm/dd/yyyy)
Ethnicity
Please select...
Caucasian or White
Hispanic / Latina/ Latino/ Latinx or South or Central American
African American, African, or Black
American Indian or Alaska Native
Asian
Middle Eastern or North African
Native Hawaiian or Other Pacific Islander
Other race, ethnicity, or origin
I identify with more than one of the above
Highest level of education attained
Please select...
Some high school, no diploma
High school graduate or GED
Some college coursework, no degree
Trade / vocational school degree
Associate degree
Bachelor’s degree
Master’s degree
Post-graduate degree
Marital Status
Please select...
Single, never married
Living with partner
Married
Divorced
Widowed
Other
Including yourself, how many people currently live in your household?
How many adults and children under the age of 18 live in your household?
Adults
Children under the age of 18
Employment Status
Please select...
Employed full-time
Employed part-time
I am a full-time homemaker or stay-at-home parent
I have been furloughed temporarily
I have recently been laid off
I have been unemployed for 3 months or more
I am retired
I am a full-time student
What is your job title?
What organization do you work for?
What does your organization do? What industry is it in?
Household Income
Please select...
Under $25,000
$25,000-$49,999
$50,000-$59,999
$60,000-$74,999
$75,000-$99,999
$100,000-$149,999
$150,000 or more
Technology Details
Which, if any, of the following devices do you own?
Desktop
Laptop
Smartphone
Tablet
E-Reader
None of the above
Does your computer have a webcam you would be willing to use during this project?
Yes
No
Does your desktop/laptop have a working and connected mouse that you can use during this project?
Yes, I have a mouse
Yes, I have a trackpad
No
Do you have
working
speakers and a microphone or a
working
headset that can be used for audio for your desktop/laptop?
Yes, I have working speakers and a microphone
Yes, I have a working headset that can be used for audio
No
What type of Internet connection do you have on your desktop/laptop computer?
High speed (like Cable modem or DSL)
Dial-up
Does your desktop/laptop computer allow you to connect to remote meeting software (such as Zoom, GoToMeeting or Google Meet) and/or do you have administrator right for your computer?
Yes
No
Would you be willing to install Zoom on your desktop/laptop for this project?
Yes
No
What operating system does your computer run on?
Windows (8.1or higher)
Mac (OS X 10.9 or higher)
Chromebook (Chrome OS)
Other
What browsers do you currently have installed on your computer?
Edge
Google Chrome
Mozilla Firefox
Opera
Other
Safari
None of the above
What is the make, model, and OS of your smartphone?
Would you be willing to install Zoom on your smartphone for this project?
Yes
No
You
may
be asked to share your smartphone screen during the session. Would you be comfortable doing so?
Yes
No
Would you be willing to download an app (dscout) onto your phone for the purpose of participating in the diary phase of this project
Yes
No
Some aspects of this project
we will ask you to make and upload will involve your making video clips of yourself answering questions? Are you willing to post video clips of yourself answering questions as diary entries?
Yes
No
Please tell us...
Sometimes we are looking for participants with knowledge of particular occupations and/or industries. Other times, we want to avoid certain industry-knowledge. Do you, or does any member of your household or immediate family, work currently or in the past, in any of the following occupation areas or industries?
Marketing or branding
Advertising or PR
Market research, analytics research, design research, user research
Graphic design or packaging
Web, software, or App design or development (UI/UX design; programmers, engineers, product managers, information architects, etc.)
Hardware, software or mobile devices
Television, radio, newspaper, magazine, or other media
A government agency
A social media company
A phone company
Consumer Electronics Design or Manufacturing
Consumer Electronics or Software Distribution
Technology or digital company
Online retail
None of the above
Similar to the last question, at times, we are seeking participants with a certain amount of experience with research studies. Other times, we want to avoid experience. When was the last time that you participated in a research project, such as a focus group or usability study?
Please select...
Within the past 3 months
Within the past 3-6 months
Within the past 6-12 months
Over a year ago
Never
We want to ensure being able to include opinions from a variety of people with different life experiences,
do you identify as having any of the following which affects your daily functions?
Vision Impairment which is a decrease in the ability to see that causes problems that cannot be corrected by usual means such as glasses or contacts (for example, needing/ using a screen reader, using the zoom feature on your computer screen, or being colorblind, etc.)?
Hearing Impairments which is a decrease in the ability to hear (for example needing/ using hearing aids, needing to turn the volume high on your computer, TV, etc.?)
Cognitive Impairments which impact your daily mental functions (for example, having Bipolar Disorder, PTSD, Dyslexia, ADHD, Alzheimer’s, or Dementia)
Motor Impairments which decrease your mobility or ability to use any body part(s) (for example, needing/ using assistive devices such as a special keyboard/ mouse, a wheelchair, cane etc.)
None of the above.
Shopping
Which of the following social media accounts you have a username and password for? Select all that may apply.
Instagram
Facebook
TikTok
Twitter
Snapchat
Pinterest
LinkedIn
YouTube
None of the above
Do you use this social media site socially, professionally, or both?
Instagram
Please select...
Socially only
Professionally only
Both
Facebook
Please select...
Socially only
Professionally only
Both
TikTok
Please select...
Socially only
Professionally only
Both
Twitter
Please select...
Socially only
Professionally only
Both
Snapchat
Please select...
Socially only
Professionally only
Both
Pinterest
Please select...
Socially only
Professionally only
Both
LinkedIn
Please select...
Socially only
Professionally only
Both
YouTube
Please select...
Socially only
Professionally only
Both
How do you typically access this social media account?
Instagram
Please select...
Desktop or laptop website
Mobile website from the smartphone browser
Mobile app downloaded into the app library
Facebook
Please select...
Desktop or laptop website
Mobile website from the smartphone browser
Mobile app downloaded into the app library
TikTok
Please select...
Desktop or laptop website
Mobile website from the smartphone browser
Mobile app downloaded into the app library
Twitter
Please select...
Desktop or laptop website
Mobile website from the smartphone browser
Mobile app downloaded into the app library
Snapchat
Please select...
Desktop or laptop website
Mobile website from the smartphone browser
Mobile app downloaded into the app library
Pinterest
Please select...
Desktop or laptop website
Mobile website from the smartphone browser
Mobile app downloaded into the app library
LinkedIn
Please select...
Desktop or laptop website
Mobile website from the smartphone browser
Mobile app downloaded into the app library
YouTube
Please select...
Desktop or laptop website
Mobile website from the smartphone browser
Mobile app downloaded into the app library
Within the past 30 days, how often have you accessed this app on your
smartphone
?
Instagram
Please select...
Daily or nearly everyday
4-6 times per week
2-3 times per week
Once per week
A few times a month
Once a month or less
None of the above
Facebook
Please select...
Daily or nearly everyday
4-6 times per week
2-3 times per week
Once per week
A few times a month
Once a month or less
None of the above
TikTok
Please select...
Daily or nearly everyday
4-6 times per week
2-3 times per week
Once per week
A few times a month
Once a month or less
None of the above
Twitter
Please select...
Daily or nearly everyday
4-6 times per week
2-3 times per week
Once per week
A few times a month
Once a month or less
None of the above
Snapchat
Please select...
Daily or nearly everyday
4-6 times per week
2-3 times per week
Once per week
A few times a month
Once a month or less
None of the above
Pinterest
Please select...
Daily or nearly everyday
4-6 times per week
2-3 times per week
Once per week
A few times a month
Once a month or less
None of the above
LinkedIn
Please select...
Daily or nearly everyday
4-6 times per week
2-3 times per week
Once per week
A few times a month
Once a month or less
None of the above
YouTube
Please select...
Daily or nearly everyday
4-6 times per week
2-3 times per week
Once per week
A few times a month
Once a month or less
None of the above
Would you be willing to log into your Instagram account during the session to demonstrate how you navigate it, if asked to do so?
Please select...
Yes
No
What is your Instagram Username?
Would you be willing to log into your Facebook account during the session to demonstrate how you navigate it, if asked to do so?
Please select...
Yes
No
What is your Facebook Profile
URL
?
Which of the following features have you heard of on Facebook? Select all that apply.
Shops
News
Stories
Marketplace
Events
Games
Dating
None of the above
All of the above
How frequently do you click ads on Facebook?
Please select...
Never
Less than once a month
A few times a month but not weekly
A few times a week but not daily
Daily
Which of the following features have you heard of on Instagram? Select all that apply.
Explore
Reels
Shop
Close Friends
None of the above
All of the above
How frequently do you click ads on Instagram?
Please select...
Never
Less than once a month
A few times a month but not weekly
A few times a week but not daily
Daily
Have you made any of the following types of purchases directly on Facebook or Instagram in the last 3 months? Please check all that apply.
I have made purchases on Marketplace
I have made purchases from ads
I have made purchases from Shops
I have made purchases from other individuals
I have never made any purchases on Facebook or Instagram
In the past month, how many retail purchases have you made on your phone (not including grocery shopping)?
Please select...
0-1
2-3
4-5
6 or more
In the past month, what types of products have you purchased online? Select all that apply.
Clothing, shoes, and accessories
Home & Garden
Health & Beauty
Electronics
Toys and games
Other (please specify)
None of these
Do you plan to buy something online for yourself or others in the next 4 weeks?
Please select...
No I don’t plan to buy anything
Not sure I may buy something
Yes I will buy something online
Please rate your impression of the following brands on a scale from 1-10, with 1 being
extremely dislike
and 10 being
extremely like
.
Facebook
Please select...
1
2
3
4
5
6
7
8
9
10
Instagram
Please select...
1
2
3
4
5
6
7
8
9
10
Snapchat
Please select...
1
2
3
4
5
6
7
8
9
10
TikTok
Please select...
1
2
3
4
5
6
7
8
9
10
Twitter
Please select...
1
2
3
4
5
6
7
8
9
10
Just a few final questions...
Please think about the most recent purchase that you made online or offline, excluding food, groceries, tickets, financial products, or services. What did you buy? If you bought multiple items at the same time, please think about only ONE of the items.
You can either enter the brand/item or just something that will help you reference your purchase (e.g., an iPhone 11). Please specify:
Which of the following categories best describes this item? Please select the one category which fits best.
1. Men's and Women's Clothing (e.g., outerwear, casual wear, uniforms, business wear, sportswear, costumes, sleepwear)
2. Men's and Women's Shoes (e.g., athletic shoes, boots, fashion sneakers, sandals, slippers)
3. Accessories (e.g., jewelry, watches, handbags, sunglasses, luggage and travel accessories)
4. Health and Beauty (beauty, personal care and health products – e.g., foot care, fragrances, makeup, skin care, massage, medications)
5. Home & Garden (e.g., houseware, home appliances, furniture, home décor, home improvement, outdoor and garden supplies)
6. Baby and Kids (e.g., baby and kid’s clothes, equipment, necessities, nursery)
7. Electronics (e.g., computers, tablets, keyboards, printers, cables, TVs, software, video games and consoles)
8. Sporting Goods (e.g., emergency preparedness, fitness, sports, camping)
9. Arts & Crafts, Office Supplies (e.g., canvas, drawing supplies, needlecrafts, calendars, staplers)
10. Pet Supplies (e.g., pet apparel, pet feeding supplies, pet furniture, pet carriers)
11. Entertainment (e.g., musical instruments, toys, board and card games, books, movies and music)
Would you say this item is more a need or a want?
Please select...
1. Much more of a need
2. Slightly more of a need
3. Slightly more of a want
4. Much more of a want
What motivated you to purchase this item? Select all that apply.
To replace something (e.g., something was worn out, broken, lost, too old)
To restock/repurchase an item
Needed something I did not have
To buy a gift for others
To buy something for a special occasion or a specific event (other than a gift)
To treat myself
Wanted it for my hobby
Came across an item that I liked (e.g., through ads or in-store display)
None of these
Did you know what you wanted when you started looking for this item?
Please select...
1. I wasn’t planning on buying anything, my purchase was spontaneous
2. I knew I needed to buy something, but I was not sure about the type of product
3. I knew the type of product I wanted, but I was not sure about the brand(s) or style(s)
4. I knew the brand(s) or style(s) I wanted, but was not sure about the exact item
5. I knew the exact item I wanted to buy
How long did it take you to research this item?
Please select...
1. A few minutes
2. More than a few minutes, but less than an hour
3. An hour to a day
4. Two days to a week
5. More than a week, but less than a month
6. A few months
7. More than a few months
99. I did not do any research
Did you have any time pressure or a deadline when shopping for this item?
Please select...
1. No, there was no time pressure or deadline
2. Yes, I needed it for a specific date (e.g., birthday, wedding)
3. Yes, I needed to replace/restock something urgently
4. Yes, it was a (time) limited offer
5. Yes, there was another form of time pressure or deadline
How often do you do the following when you shop for something:
Research a lot of options to find the best possible product.
Please select...
1. Never
2. Rarely
3. Sometimes
4. Often
5. Always
How often do you do the following when you shop for something:
Compare prices across different merchants/websites/stores.
Please select...
1. Never
2. Rarely
3. Sometimes
4. Often
5. Always
How often do you do the following when you shop for something:
Use social media to find shopping ideas.
Please select...
1. Never
2. Rarely
3. Sometimes
4. Often
5. Always
How much do you care about the latest fashions?
Please select...
1. Not at all
2. A little
3. Moderately
4. Very
5. Extremely
How open are you to shopping on a website that you have not purchased from before?
Please select...
1. Not at all
2. A little
3. Moderately
4. Very
5. Extremely
How often do you discover a new trend before other around you?
Please select...
1. Others almost always discover a new trend first
2. Others often discover a new trend first
3. I discover new trends about the same time as others
4. I often discover a new trend first
5. I almost always discover a new trend first
How often do you make impulse (on-the-spot) purchases vs. planned shopping choices?
Please select...
1. I almost always tend to make impulse purchases without thinking too much
2. I often tend to make impulsive purchases without thinking too much
3. I shop equally both ways
4. I often make careful product choices when shopping
5. I almost always make careful product choices when shopping
Thinking about all the online purchases you made in the past 3 months, did you browse any of the products on social media sites, such as Facebook, Pinterest, Instagram, YouTube, Reddit, etc.?
Please select...
1. Yes
2. No
Contact Information