What's your Marketing IQ?

Welcome to the "What's your Marketing IQ?" assessment, a journey designed to illuminate the current state of your marketing efforts and guide you towards heightened business success.

Understanding where you stand in your marketing proficiency is not just about recognizing strengths and challenges; it's a pivotal step towards strategic growth.

Each level represents a unique opportunity for advancement, and by acknowledging your position, you gain clarity on the path ahead.

We're not just assessing your Marketing IQ; we're providing the next action step tailored to your current level, accelerating your business growth and helping you navigate the intricate landscape of marketing strategy.

So, let's embark on this insightful expedition together, unraveling the mysteries of your marketing prowess and unlocking the door to your business's full potential.

Question 1/10

How would you describe your marketing strategy?

Just glad we have one!It's disjointed and murky.What’s a marketing strategy?We have a clear and actionable strategy.

ScoreA

Question 2/10

How would you describe your approach to setting marketing goals?

Our goals are dynamic with our overall strategyWe go with what has worked in the pastOur goals are carefully crafted to drive long-term successWe go with the flow and see what happens

ScoreB

Question 3/10

What ways do you utilize research in your marketing?

We conduct occasional research, especially when we notice shifts.Research is a continuous, integral part of our strategic refinement and innovation process.Research is a regular practice, keeping us in tune with market dynamics.We're more of the spontaneous, go-with-our-gut type.

ScoreC

Question 4/10

What is your primary focus in content creation for marketing purposes?

We create content based on current trends, as needed.We do a few social posts here and there.We see content as a key element of our strategic messaging.Our content is consistent and aligned with our overall strategy.

ScoreD

Question 5/10

How do you segment your target audience for marketing purposes?

Our audience is one; they all get all the emails. We have limited segmentation based on basic demographics.Our buyer personas are a clear guide to our segmentation.Our segmentation is based on deep understanding of customer behavior.

ScoreE

Question 6/10

How does your approach to customer feedback shape your marketing strategy?

We believe customer feedback is a crucial element in refining and optimizing our strategy.We collect feedback occasionally.I would like to begin asking for customer feedback.We regularly incorporate feedback into strategy adjustments.

ScoreF

Question 7/10

How do you maintain brand consistency across different marketing channels?

Our colors and accents are a mix of styles.We try to use the same colors and fonts.We have a branding board and consistency across all channels.Our brand consistency is a cornerstone of our marketing strategy.

ScoreG

Question 8/10

What is the primary focus of your marketing budget allocation?

We equally allocate across various channels.We don’t plan with a budget in mind.Our strategic allocation is based on data-driven insights.We allocate dynamically based on campaign priorities.

ScoreH

Question 9/10

What is your strategy for customer retention in your marketing plan?

We don't prioritize customer retention - feels like a hope rather than a strategy.We don't have funnels or strategies for clients to buy more than once.We use loyalty programs and personalized communication as an integral part of our strategy.We build relationships and nurture to retain customers.

ScoreI

Question 10/10

How do you measure the success of your marketing campaigns?

Our metrics are aligned with campaign objectives and overall strategy.We focus on basic metrics like website traffic and conversions.Looking at the numbers makes me nervous. We track metrics, including long-term impact on brand equity and customer loyalty.

ScoreJ

Congratulations on completing the What's your Marketing IQ? quiz!

You're on the brink of discovering your unique marketing profile. Ready to elevate your business game?

Your Marketing Level:

Now it's time to discover where you stand and receive a personalized action step to catapult your business success. We're here to guide you every step of the way!

In just a few moments, we'll send you an email detailing your score and providing a personalized next step to enhance your marketing strategy. We know you're eager to accelerate towards your business vision, and we're here to guide you every step of the way.

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Score

First Name