About Teach for Lebanon

Teach For Lebanon (TFL) is an NGO working to ensure that all children in Lebanon, regardless of socioeconomic background, have access to quality education. The model of Teach For Lebanon is an education innovation that focuses on youth capacity building to provide quality intervention and systemic support for students. TFL employs and trains Lebanon’s most promising graduates, “TFL Fellows”, and places them in schools serving underprivileged refugee and Lebanese children. These Fellows receive on-going training and support to address educational disadvantages by providing transformational teaching that places their students on a path of academic success. Along the way, they become leaders and advocates for a better Lebanon.

Learn More: www.teachforlebanon.org

Role Summary

The Communications and Creative Manager develops creative visuals, concepts and content to provide a consistent, targeted and impactful messaging that effectively convey the organization’s impact and progress on its various platforms (social media, website, blog…). By closely collaborating with the different departments, the communications and creative manager sets and implements a yearly action plan and communication calendar to promote its activities, increase brand awareness and drive large scale support for the organization. Finally, the communication manager will ensure a consistent implementation of its brand image by all internal and external stakeholders across printed, audio-visual and, digital communication material and coordinate various organizational events. 

Main Accountabilities 

Responsibilities include, but are not limited to: 

Communication

·  Develop and implement the communications strategy in collaboration with all departments to effectively convey the organization’s impact to its stakeholders and increase brand awareness and promote TFL’s activities.

·  Develop and update communication procedures, reports, and the overall communication strategy to align with organizational objectives            

·  Ensure that all internal and external stakeholders are correctly implementing the brand’s identity across printed and digital communication material.

·  Guide and review audio-visual content in collaboration with the project managers to convey TFL’s key messaging, in line with the mission and vision.

·  Oversee the day-to-day digital communications activities of Teach For Lebanon on its various platforms (social media, website, blog, newsletter) through the creation of original visual and verbal content.

·  Oversee the development and design of visuals and concepts for all communication related material (social media posts, supporting visuals, infographics, corporate profile, banners, campaigns …) to support all departments, programs and activities.    

·  Advice the communication team about the organizations’ Above-The-Line (ATL) (such as roll-up banners, booth branding, promotional items...) and Below The Line (BTL)’s branding needs (such as stationery, presentation templates, corporate profile, certificate templates, office branding…).

·  Advice regarding the branding elements to support specific projects’ needs such as illustrations, logos, color palettes, fonts, supporting graphics…).

·  Send TFL’s quarterly newsletter and update the list of contacts.

Management

·  Collaborate effectively with all departments of the organization to showcase impact and progress on projects by developing a yearly action plan and communication calendar, ensuring consistent messaging across departments and programs.

·  Draft and publish press releases and respond to press inquiries.

·  Develop and manage budgets for communication and creative projects, ensuring cost-effective strategies while maintaining quality.

·  Provide support and guidance to the communications team in the form of detailed briefs and constructive feedback in order to produce strong content that best conveys TFL’s mission, vision and key messaging.

·  Review and monitor national and regional marketing and communications tools and strategies in order to stay up-to-date with the latest approaches.

·  Engage in the communication-related procurement activities by setting specifications and quality expectations and ensure quality control upon delivery of goods and services.

·  Oversee insights, statistics and engagement indicators over the website and social media pages to document, analyze, and improve TFL’s reach and visibility.

·  Coordinate communications budget and expenses in collaboration with project managers, TFL executives and financial manager abiding by TFL’s set policies and procedures.

·  Develop an annual report that encompasses a quantitative and qualitative summary of TFL’s communication channels to ensure proper analysis and learning outcomes.

Event Planning:

·  Liaise and coordinate with project managers/executives to understand the needs and objectives of the event in question.

·  Plan TFL events by organizing the flow of the event, specifying staff responsibilities, and coordinating activities.

·  Ensure event deliverables are met as per established objectives.

·  Coordinate with Logistics & Procurement department for event location, catering and technology requirements.

·  Make sure photographs and videos of the event are taken (professional photographer/ member of the communications team) to ensure proper documentation of the event

·  Document event through social media posts as deemed necessary (photographs, captions, Newsletter etc.)

·  Coordinate with MEAL department to collect feedback on the event. 

Knowledge, Skills and Experience