Project Voyage (Social Media)

watchLAB welcomes you to the pre-qualifying online survey for Project Voyage (Social Media)!

Topic: Social Media
Genders: All
Ages: 13+
Sessions Available: Week of March 25th - Week of April 1st
Type of study: Remote virtual discussion for participants nationwide / In-person discussion for NYC area participants
Length: Remote - 60 mins / In-Person - 90 mins
Location: Seeking participants nationwide for remote discussions and participants in the NYC area for in-person sessions
Incentive: up to $225 (Payment would be mailed to you as a check. We estimate that checks would be mailed out within 4-6 weeks of the study's completion.)

Before you get started -- some stuff you should know:

After you fill out the survey, we will review your responses. If you appear to be a possible match to our client's research criteria we will call you to verify your responses and ask you some additional questions to determine if you fully qualify. Simply filling out the survey does not automatically qualify you for the study. Also, due to a potentially high volume of responses, we may only be able to respond to those who appear to be a possible match.

The world has Swiss Banks. We have our Online Community. Both are highly confidential and secure -- only with us, you don't have to worry about retina scans and fingerprints. Any information you share with watchLAB will never be given to clients or third parties without your explicit permission as part of a paid market research study.

Ready to start the survey?

Contact & Basic Info

First Name

Last Name

Mobile Phone

If you are a minor filling out this form, please provide us with your parent/legal guardian's contact information as we will need to speak with them. If you are not a minor, please enter n/a and proceed to the following questions.

Gender

City

State

Zip Code

Metro Area

Urbanicity

Age

Birthdate (mm/dd/yyyy)

Ethnicity

Education

Marital Status

Employment Status

What is your job title?

What does your organization do? What industry is it in?

Household Income

If you have any children, please indicate their ages. If you do not, please select “I do not have children.”

Please tell us exactly how old your child/children are:

Just a final few questions...

How important are each of the following when creating content?

Trying new technology (e.g., creation format, generative AI)

Creating high quality content

Learning new skills

Using apps that are popular with my friends

Exploring my hobbies and/or interests

Creating original content

Staying up to date with what's popular

Building connections with other people

How important are each of these general motivations when you create content? “I create so I can…”

Help, educate, or inspire others

Have fun

Gain fame / popularity

Express myself creatively

Make money

Support an existing business

Fill time when bored

Connect with friends, family, or other people

Build a community of people with similar interests

Share my passion with others

How important are each of the following in your decision to use on your primary platform specifically?

Easy to create / post

Feels fun to create

Easy to gain and connect with followers

Popular with people with the same interests

Easy to make money from the videos I post

Easy to control who I share content with

My primary platform cares about and provides support to creators

The creativity on my primary platform inspires me

Helps me understand how to grow my audience

What was one of the last videos you posted on social media? What was it about? What platform did you upload it to?