Financial Services Research Project

watchLAB welcomes you to the pre-qualifying online survey for our Financial Services research!

• Topic: Financial Services
• Genders: All
• Ages: 20+
  
• Sessions Available: Ongoing
• Type of study: Virtual 1-on-1 Discussion
• Length: 60 minutes
• Location: Seeking participants Nationwide
• Incentive: $125 (Payment would be mailed to you as a check. We estimate that checks would be mailed out about 6 weeks after the last interviews for this study have been completed.)

Before you get started -- some stuff you should know:

After you fill out the survey, we will review your responses. If you appear to be a possible match to our client's research criteria we will call you to verify your responses and ask you some additional questions to determine if you fully qualify. Please note that simply filling out the survey does not automatically qualify you for the study.  Also, due to a potentially high volume of responses, we may only be able to respond to those who appear to be a possible match.

The world has Swiss Banks. We have our Online Community. Both are highly confidential and secure -- only with us, you don't have to worry about retina scans and fingerprints. Any information you share with watchLAB will never be given to any clients or third parties without your explicit permission as part of a paid market research study.

Ready to start the survey?

Contact & Basic Info

First Name

Last Name

Mobile Phone

Email

Birthdate (mm/dd/yyyy)

Age

Gender

Please select... Woman Man Non-Binary Prefer to Self-Identify

Ethnicity

Please select... Caucasian or White Hispanic / Latina/ Latino/ Latinx or South or Central American African American, African, or Black American Indian or Alaska Native Asian Middle Eastern or North African Native Hawaiian or Other Pacific Islander Other race, ethnicity, or origin I identify with more than one of the above

Do you identify as being LGBTQIA+?

Please select... Yes No

City

State

2 characters left.

Zip Code

5 characters left.

Metro Area

Please select... Atlanta-Sandy Springs-Roswell, GA Austin-Round Rock, TX Boston-Cambridge-Newton, MA-NH Charlotte-Concord-Gastonia, NC-SC Chicago-Naperville-Elgin, IL-IN-WI Cincinnati, OH-KY-IN Dallas-Fort Worth-Arlington, TX Denver-Aurora-Lakewood, CO Detroit-Warren-Dearborn, MI Houston-The Woodlands-Sugar Land, TX Los Angeles-Long Beach-Anaheim, CA Miami-Fort Lauderdale-West Palm Beach, FL Milwaukee-Waukesha-West Allis, WI Minneapolis-St. Paul-Bloomington, MN-WI Nashville-Davidson–Murfreesboro–Franklin, TN New York-Newark-Jersey City, NY-NJ-PA Philadelphia-Camden-Wilmington, PA-NJ-DE-MD Phoenix-Mesa-Scottsdale, AZ Portland-Vancouver-Hillsboro, OR-WA Sacramento–Roseville–Arden-Arcade, CA San Antonio-New Braunfels, TX San Diego-Carlsbad, CA San Francisco–Oakland–Hayward, CA San Jose-Sunnyvale-Santa Clara, CA Seattle-Tacoma-Bellevue, WA St. Louis, MO-IL OTHER

Urbanicity

Please select... Urban Suburban Rural/Small Town

Highest level of education attained

Please select... Some high school, no diploma High school graduate or GED Some college coursework, no degree Trade / vocational school degree Associate degree Bachelor’s degree Master’s degree Post-graduate degree

Marital Status

Please select... Single, never married Living with partner Married Divorced Widowed Other

Employment Status

Please select... Full Time Part Time Unemployed Homemaker Retired Student Other

What is your job title?

What organization do you work for?

What does your organization do? What industry is it in?

Household Income

Please select... Under $49,999 $50,000-$59,999 $60,000-$74,999 $75,000-$99,999 $100,000-$149,999 $150,000-$199,999 $200,000-$250,000 Over $250,000

Technology Details

Which, if any, of the following devices do you own?

DesktopLaptopSmartphoneTabletE-ReaderNone of the above

On average, approximately how many hours per week do you spend on the internet for personal use? Exclude any time spent reading emails, watching streamed online video content (e.g., Netflix) or for work-related purposes.

What is the make, model, and OS of your smartphone?

Do you currently have the ability to access personal email via a mobile email app on your smartphone?

YesNo

Are you willing to install a video conferencing app on your smartphone for this discussion?

YesNo

Are you willing to enable the meeting app to access your smartphone’s camera and microphone for this research?

YesNo

You may be asked to share your smartphone screen during the session. Would you be comfortable doing so?

YesNo

Does your computer have a webcam you would be willing to use during this remote interview session?

YesNo

Does your desktop/laptop have a working and connected mouse that you can use during your session?

Yes, I have a mouse Yes, I have a trackpadNo

Do you have working speakers and a microphone or a working headset that can be used for audio for your desktop/laptop?

Yes, I have working speakers and a microphone Yes, I have a working headset that can be used for audioNo

What type of Internet connection do you have on your desktop/laptop computer?

High speed (like Cable modem or DSL) Dial-up

What operating system does your computer run on?

Windows (8.1or higher) Mac (OS X 10.9 or higher) Chromebook (Chrome OS)Other

Does your desktop/laptop computer allow you to connect to remote meeting software (such as WebEx) and/or do you have administrator rights for your computer?

YesNo

You may be asked to share your desktop/laptop screen during the session. Would you be comfortable doing so?

YesNo

Would you be willing to install a video conferencing app on your desktop/laptop for this interview?

YesNo

On a scale of 1-10, with 1 being extremely uncomfortable and 10 being extremely comfortable, how comfortable are you using each of the following devices to interact with websites on?

Desktop/Laptop

Please select... 1 2 3 4 5 6 7 8 9 10

Mobile device

Please select... 1 2 3 4 5 6 7 8 9 10

Which of the following best describes your comfort level with using new technologies and digital services?

I am very selective and cautious in trying new technologies. I prefer familiar tools and rarely use the advanced features.I use technology when needed but am indifferent towards it. I don't seek out new apps or gadgets.I am fairly comfortable trying new apps, devices and digital services. I can troubleshoot common tech issues.I eagerly adopt the latest apps, technologies and digital experiences. I am the one that friends/family come to for tech advice

Please tell us...

Sometimes we are looking for participants with knowledge of particular occupations and/or industries. Other times, we want to avoid certain industry-knowledge. Do you, or does any member of your household or immediate family, work currently or in the past, in any of the following occupation areas or industries? Select all that may apply.

Internet security or ITAn ISP company (internet or web provider – e.g., AOL)Software or app design/development/usability (UI/UX design, programmers, engineers, product managers, information architects, etc.)Web/software/app consultancy/development (UI/UX design, programmers, engineers, product managers, information architects, etc.)A hardware, software or mobile device companyGraphic designPrint, online, radio, or television broadcast news or mediaA social media company (e.g., Twitter, Facebook, YouTube)Public relationsAdvertisingMarketingMarket research, user research, analytics research, design researchFinance, brokerage, or any other finance/financial services/banking/accountingNone of the above

Do you identify as having any of the following which affects your daily functions?

Vision Impairment which is a decrease in the ability to see that causes problems that cannot be fully corrected by usual means such as glasses or contacts (for example, needing/ using a screen reader, using the zoom feature on your computer screen, or being colorblind, etc.) or prevents you from seeing at all.Deaf or Hard of Hearing which is a decrease in the ability to hear (for example needing/ using hearing aids, needing to turn the volume high on your computer, TV, etc.?) or prevents you from hearing at all.Cognitive Impairments that impact your daily mental functions (for example, having Bipolar Disorder, PTSD, Dyslexia, ADHD, Alzheimer’s, or Dementia)Motor Impairments which decrease your mobility or ability to use any body part(s) (for example, needing/ using assistive devices such as a special keyboard/ mouse, a wheelchair, cane, etc.)None of the abovePrefer not to say

Similar to the last question, at times, we are seeking participants with a certain amount of experience with research studies. Other times, we want to avoid experience. When was the last time that you participated in a research project, such as a focus group or usability study?

Please select... Within the past 3 months Within the past 3-6 months Within the past 6-12 months Over a year ago Never

Edit section title

Which of the following online activities, if any, have you done using your desktop/laptop computer, tablet and/or smartphone in the past 6 months? Select each column that may apply. Desktop/Laptop computer Smartphone via browser Smartphone via app Have done but not within past 6m Not appllicable Used an online payments system (i.e., PayPal, SquareCash) Used web-based email (like Gmail, Hotmail, Yahoo! Mail) Participated in social networking Held meetings/done general work (via a variety of apps) Bill paying and/ or financial account management Checked bank accounts or finances (like checking accounts, stocks, retirement accounts) With which of the following financial intuitions do you currently hold credit cards for your business? Select all that may apply. Bank of AmericanAmerican ExpressWells FargoCiti BankChaseOther Which, if any, of the following type(s) of financial/banking services do you currently have for your business? Select all that may apply. Credit Card Debit Card Charge Card Savings Account Checking Account Personal non-retirement brokerage/investment account. OtherNone of the above Please rate your impression of the following brands on a scale from 1-10, with 1 being extremely dislike and 10 being extremely like. Bank of America Please select... 1 2 3 4 5 6 7 8 9 10 American Express Please select... 1 2 3 4 5 6 7 8 9 10 Wells Fargo Please select... 1 2 3 4 5 6 7 8 9 10 Citibank Please select... 1 2 3 4 5 6 7 8 9 10 Chase Please select... 1 2 3 4 5 6 7 8 9 10 Which financial institutions, if any, do you have and use your own login credentials for (meaning a username and password for an online account at or the mobile app) for your business? Select all that may apply. Bank of AmericanAmerican ExpressWells FargoCiti BankChaseOtherNot applicable Which of the following financial activities are you currently doing/signed up for? 1. Used automated digital financial tools. A digital financial tool is a personal finance app/website or spending tracker that helps consumers analyze their expenses and/or budget their money. The spending analysis tool can be offered by a financial institution to its consumers, or it can be a stand-alone app or site. Please select... Have done it in the past, but not currently Doing this currently Have never done this 2. Formal budgeting. Formal budgeting consists of regular use of digital tools, automatic AND/or manual, to actively plan for personal finances/expenses. Reviewing information, such as from a banking app, would not be considered formal budgeting. Please select... Have done it in the past, but not currently Doing this currently Have never done this 3. Investing in stock options Please select... Have done it in the past, but not currently Doing this currently Have never done this 4. Saving for retirement Please select... Have done it in the past, but not currently Doing this currently Have never done this 5. Building an emergency fund Please select... Have done it in the past, but not currently Doing this currently Have never done this In the previous question you answered that you are using digital financial tools - which, if any, of the following digital financial tools are you using? Select all that may apply. MonarchTruebillCoPilotRocket MoneyNerdWalletWaveQuickbooksFinancial/spending analysis tools provided via Bank AppsExcel (for budgeting)MintOtherI have never used any short-term budgeting tools What other type(s) of financial tool(s) are you using? Please specify. You mentioned that you are using financial/spending analysis tools provided by Bank Apps. Which of the following activities are you completing with these tools? Select all that may apply. Tracking spendingAnalyzing spendingBalance reviewsTransaction reviewsNone of the above You mentioned that you are using Mint. When was the last time you used Mint? How long have you been using the digital financial tool(s) mentioned in the previous question? Monarch Please select... Not long, only recently started using Have been using for about a month Have been using for about 3 months Have been using for about 6 months Have been using for the past year Have been using for the past few years Truebill Please select... Not long, only recently started using Have been using for about a month Have been using for about 3 months Have been using for about 6 months Have been using for the past year Have been using for the past few years CoPilot Please select... Not long, only recently started using Have been using for about a month Have been using for about 3 months Have been using for about 6 months Have been using for the past year Have been using for the past few years Rocket Money Please select... Not long, only recently started using Have been using for about a month Have been using for about 3 months Have been using for about 6 months Have been using for the past year Have been using for the past few years NerdWallet Please select... Not long, only recently started using Have been using for about a month Have been using for about 3 months Have been using for about 6 months Have been using for the past year Have been using for the past few years Wave Please select... Not long, only recently started using Have been using for about a month Have been using for about 3 months Have been using for about 6 months Have been using for the past year Have been using for the past few years Quickbooks Please select... Not long, only recently started using Have been using for about a month Have been using for about 3 months Have been using for about 6 months Have been using for the past year Have been using for the past few years Other Please select... Not long, only recently started using Have been using for about a month Have been using for about 3 months Have been using for about 6 months Have been using for the past year Have been using for the past few years How often are you accessing a digital financial tool to analyze your financial data? Please select... Multiple times a week Once a week A few times a month Once a month Once every 2-3 months Once every 6 months Once a year Once every few years Rarely Never Are you reviewing your individual transactions on this tool to ensure accurate transaction categorization? YesNoI'm not sure How often are you reviewing your individual transactions on this tool to ensure accurate financial categorization? Please select... Multiple times a week Once a week A few times a month Once a month Once every 2-3 months Once every 6 months Once a year Once every few years Rarely Never Please share how you are using these tools when you analyze your financial data. What data/charts/graphs, reports you are looking for and how is the tool set up to provide this information for you? Which, if any, of the following types of accounts do you have connected to your digital financial tool/app? Select all that may apply. Checking account Savings accountCredit card account Loan accountInvestment accountOtherI did not connect any accounts to my budgeting tool/app In addition to being a financial supplier decision-maker at your company, which if any, of the following are you responsible for in your position? Select all that apply Please select... Advertising & Marketing Analyzing finances Client acquisition Forecasting sales & revenues Promotions Other than yourself, how many people are employed at this business? Please select... None, there are no other employees besides me 1 2-4 5-20 21-50 51-80 81-99 100-299 300-499 500+ How long has your company been in business? What is the approximate annual revenue of your company in 2023? You previously mentioned that you have an Amex card - which, if any, of the following do you have? Select all that may apply. Platinum Card from American Express American Express Gold CardAmex EveryDay Credit CardAmex EveryDay Preferred Credit CardThe American Express Green CardAmerican Express Cash Magnet CardBlue Cash Preferred Card from American ExpressBlue Cash Everyday Card from American ExpressThe Delta SkyMiles Reserve American Express Credit CardThe Delta SkyMiles Platinum American Express CardThe Delta SkyMiles Gold American Express CardThe Delta SkyMiles Blue American Express CardHilton Honors American Express Aspire CardHilton Honors American Express Surpass CardHilton Honors American Express CardMarriott Bonvoy Brilliant American Express CardOtherNot applicable How long have you been an American Express card member? Are you the primary card hold for your American Express card(s), meaning the original card and account is in your name? YesNo How often, if ever, do you pay for goods and services with your American Express card? Please select... Daily Several times per week, but not daily At least once a week Several times a month, but not weekly About twice a month About once a month About once every 2 – 3 months About once every 4 – 6 months About once every 6 – 8 months About once every 9 – 11 months About once a year Less often than once a year Never