Project Periwinkle (Sweets)
watchLAB
w
elcomes you to th
e
pre-qualifying
online survey for Project
Periwinkle (Sweets)
!
Topic:
Sweets
Genders:
All
Ages:
30+
Study Dates:
Week of May 6th
Type of study:
Pre-Task & Follow Up
Virtual 1-on-1 Discussion
Length:
1hr to 1hr30
Location:
Seeking participants Nationwide
Incentive:
$125
(
Payment would be mailed to you as a check. We estimate that checks would be mailed out about 6 weeks after the last interviews for this study have been completed.)
Before you get started -- some stuff you should know:
After you fill out the survey, we will review your responses. If you appear to be a possible match to our client's research criteria we will call you
to verify your responses and ask you some additional questions to determine if you fully qualify. Please note that simply filling out the survey does not automatically qualify you for the study. Also, due to a potential high volume of responses, we may only be able to respond to those who appear to be a possible match.
The world has Swiss Banks. We have our Online Community. Both are highly confidential and secure -- only with us, you don't have to worry about retina scans and fingerprints. Any information you share with
watchLAB
will never be given to any clients or third parties without your explicit permission as part of a paid market research study.
Ready to start the survey?
Contact & Basic Info
First Name
Last Name
Mobile Phone
Email
Birthdate (mm/dd/yyyy)
Age
Gender
Please select...
Woman
Man
Non-Binary
Prefer to Self-Identify
Ethnic background
Please select...
White
Black or African American
American Indian or Alaska Native
Asian
Native Hawaiian or other Pacific Islander
Hispanic or Latino
Another ethnic group
City
State
Zip Code
Metro Area
Please select...
Atlanta-Sandy Springs-Roswell, GA
Austin-Round Rock, TX
Boston-Cambridge-Newton, MA-NH
Charlotte-Concord-Gastonia, NC-SC
Chicago-Naperville-Elgin, IL-IN-WI
Cincinnati, OH-KY-IN
Dallas-Fort Worth-Arlington, TX
Denver-Aurora-Lakewood, CO
Detroit-Warren-Dearborn, MI
Houston-The Woodlands-Sugar Land, TX
Los Angeles-Long Beach-Anaheim, CA
Miami-Fort Lauderdale-West Palm Beach, FL
Milwaukee-Waukesha-West Allis, WI
Minneapolis-St. Paul-Bloomington, MN-WI
Nashville-Davidson–Murfreesboro–Franklin, TN
New York-Newark-Jersey City, NY-NJ-PA
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD
Phoenix-Mesa-Scottsdale, AZ
Portland-Vancouver-Hillsboro, OR-WA
Sacramento–Roseville–Arden-Arcade, CA
San Antonio-New Braunfels, TX
San Diego-Carlsbad, CA
San Francisco–Oakland–Hayward, CA
San Jose-Sunnyvale-Santa Clara, CA
Seattle-Tacoma-Bellevue, WA
St. Louis, MO-IL
OTHER
Highest level of education attained
Please select...
Some high school
High school graduate/GED
Vocational school
Some college
College graduate
Graduate school
Post graduate
Marital Status
Please select...
Single, never married
Living with partner
Married
Divorced
Widowed
Other
Employment Status
Please select...
Full Time
Part Time
Student
Homemaker
Unemployed
Retired
Other
What is your job title?
What does your organization do? What industry is it in?
Annual household income
Please select...
Under $50,000
$50,000 to $74,999
$75,000 to $99,999
$100,000 to $149,999
$150,000 +
Technology Details
Which, if any, of the following devices do you own?
Desktop
Laptop
Smartphone
Tablet
E-Reader
None of the above
Does your computer have a webcam you would be willing to use during this remote interview session?
Yes
No
Does your desktop/laptop have a working and connected mouse that you can use during your session?
Yes, I have a mouse
Yes, I have a trackpad
No
Do you have
working
speakers and a microphone or a
working
headset that can be used for audio for your desktop/laptop?
Yes, I have working speakers and a microphone
Yes, I have a working headset that can be used for audio
No
What type of Internet connection do you have on your desktop/laptop computer?
High speed (like Cable modem or DSL)
Dial-up
What operating system does your computer run on?
Windows (8.1or higher)
Mac (OS X 10.9 or higher)
Chromebook (Chrome OS)
Other
Does your desktop/laptop computer allow you to connect to remote meeting software (such as Zoom) and/or do you have administrator rights for your computer?
Yes
No
You
may
be asked to share your desktop/laptop screen during the session. Would you be comfortable doing so?
Yes
No
Would you be willing to install Zoom
(or another similar type of software app)
on your desktop/laptop for your interview?
Yes
No
Please tell us...
Have you ever attended a market research group discussion or depth interview?
Yes
No
How recently have you attended a market research group discussion or depth interview?
Please select...
In the last 3 months
3 to 6 months ago
Longer than 6 months ago
What subject(s) did the market research relate to?
Are you or any members of your household employed in any of the following fields?
Select all that apply.
An Advertising agency or graphic design firm
A market research firm or marketing department within your own firm
A public relations company
A company that manufactures, distributes, or sells food, confections or beverage products
A radio or TV broadcasting station, a newspaper or magazine publishing company
As a manager of a grocery store, supermarket, mini-quick market, discount store or mass merchandiser
An online or print restaurant reviewer, food critic, food blogger, food writer, recipe developer, active food or beverage trend tweeter or media maven
A dietician, nutritionist
None of the above
Which of the following describe your household situation?
Select all that apply.
Live alone
Live with roommates
Live with a spouse or significant other
Live with children under 6 years old
Live with children 6-12 years old
Live with children 13-18 years old
Live with children 19 -21 years old
Live with other adult family members
Do you, yourself, or anyone in your household fall into any of the following categories?
Select all that apply.
Follow a restricted diet for any medical condition. This may include diabetes, heart disease, Crohn’s disease, Celiac disease (Gluten Free) or any other condition that requires restrictions in foods you eat
Have food allergies, including dairy, egg, gluten, nuts, seafood, soy, or wheat allergies
Have had recent procedures such as a lap band or gastric bypass surgery, or use over-the-counter medications such as Alli, or currently on a doctor prescribed liquid diet
Have you recently undergone a major surgery that would impact you perception of foods and beverages
Follow any diet/meal plan like Weight Watchers, Keto, Atkins, South Beach, Slim Fast or NutriSystem? Or taking any drugs prescribed for weight loss such as Wegovy, Zepbound, or Ozempic
None of the above
Do you have any food allergies or food sensitivities that you are aware of?
Yes
No
Don't know
When it comes to grocery shopping
and deciding what brands to buy, would you say…?
You do all or most of the grocery shopping and make brand decisions for your household
You share the responsibilities of shopping and brand decisions equally with someone else
Someone else in your household does most of the shopping and brand decisions
Someone else in your household does all of the shopping and brand decisions
Which, if any, of the following items do you
personally purchase, and eat regularly
?
Select all that apply.
Cookies
Individually wrapped Snack cakes that come in multi-serve packs (Such as Hostess or Little Debbie)
Individually wrapped chocolates that come in multi-serve packs (Such as Hershey’s Minis Mix, Hershey’s Kisses, Lindor Truffles, Dove Chocolates ,etc.)
Ice Cream in Pints (Such as Ben & Jerry’s or Talenti)
Candy that is purchased as an individual serving (Such as a full or king-sized candy bar, or a sleeve of Starburst or Mambas)
None of these
You mentioned that you have personally purchased and consumed
individually wrapped chocolates that come in multi-serve packs (Such as Hershey’s Minis Mix, Hershey’s Kisses, Lindor Truffles, Dove Chocolates,etc.). Can you please tell us, what brands have you purchased in the past month?
Select all that apply.
Cadbury Carmello
Dove Promises
Ferrero Rocher
Ghirardelli Squares
Hershey’s Kisses
Hershey’s Miniatures
Hershey’s Nuggets
Kinder Chocolate Mini
Lindt Lindor Truffles
Lindt Pieces
Rolo
None of these
Now, for each brand you have purchased in the past month, please us me how many times you have purchased this brand in the past month:
Cadbury Carmello
Dove Promises
Ferrero Rocher
Ghirardelli Squares
Hershey’s Kisses
Hershey’s Miniatures
Hershey’s Nuggets
Kinder Chocolate Mini
Lindt Lindor Truffles
Lindt Pieces
Rolo
Which, if any, of these types of chocolate do you purchase?
Select all that apply.
Sugar Free
Keto
Zero Carb
Don’t know
None of these
Which, if any, of the following different flavors of chocolate would you be open to trying in the future?
Select all that apply.
Milk Chocolate
White Chocolate
Dark Chocolate
Chocolate with nuts
Chocolate with crispies or rice
Chocolate with caramel
Chocolate with hazelnut
None of These
I would be open to trying all of these
And, which, if any, of the following brands of chocolate would you
NOT
be open to purchasing in the future?
Select all that apply.
Cadbury
Dove
Ghirardelli
Hershey’s
Kinder
Lindt/Lindor
Ritter Sport
I would be open to trying all of these
At which of the following types of stores do you purchase your individually wrapped chocolates from
?
Select all that apply.
1. Grocery store or supermarket
2. Mass merchandiser like Walmart, or Target
3. Club store like Costco, Sam’s Club or BJ’s
4. Specialty store, natural food or health store like Trader Joe’s, Whole Foods, or Sprouts
5. Drug store, such as CVS, Rite-Aid, or Walgreens
6. Other
What is the best dessert you ever had? What flavors was it and why was it one of the best desserts you've ever had?
Contact Information