Project Silk (Hair)
watchLAB
welcomes you to th
e
pre-qualifying
online survey for Project
Silk (Hair)
!
Topic:
Hair
Genders:
All
Ages:
18+
Sessions Available:
Starting week of August 5th
Type of study:
Virtual 1-on-1 discussions / Online Board
Length:
Virtual 1-on-1 discussions - 1 hour / Online Board - 2 weeks
Location:
Seeking participants Nationwide
Incentive:
Up to $175
(
Payment would be mailed to you as a check. We estimate that checks would be mailed out about 6 weeks after the last interviews for this study have been completed.)
Before you get started -- some stuff you should know:
After you fill out the survey, we will review your responses. If you appear to be a possible match to our client's research criteria we will call you
to verify your responses and ask you some additional questions to determine if you fully qualify. Please note that simply filling out the survey does not automatically qualify you for the study. Also, due to a potentially high volume of responses, we may only be able to respond to those who appear to be a possible match.
The world has Swiss Banks. We have our Online Community. Both are highly confidential and secure -- only with us, you don't have to worry about retina scans and fingerprints. Any information you share with
watchLAB
will never be given to any clients or third parties without your explicit permission as part of a paid market research study.
Ready to start the survey?
Contact & Basic Info
First Name
Last Name
Mobile Phone
Email
Birthdate (mm/dd/yyyy)
Age
Gender
Please select...
Woman
Man
Non-Binary
Prefer to Self-Identify
Ethnicity
Please select...
Caucasian or White
Hispanic / Latina/ Latino/ Latinx or South or Central American
African American, African, or Black
American Indian or Alaska Native
Asian
Middle Eastern or North African
Native Hawaiian or Other Pacific Islander
Other race, ethnicity, or origin
I identify with more than one of the above
City
State
Zip Code
Metro Area
Please select...
Atlanta-Sandy Springs-Roswell, GA
Austin-Round Rock, TX
Boston-Cambridge-Newton, MA-NH
Charlotte-Concord-Gastonia, NC-SC
Chicago-Naperville-Elgin, IL-IN-WI
Cincinnati, OH-KY-IN
Dallas-Fort Worth-Arlington, TX
Denver-Aurora-Lakewood, CO
Detroit-Warren-Dearborn, MI
Houston-The Woodlands-Sugar Land, TX
Los Angeles-Long Beach-Anaheim, CA
Miami-Fort Lauderdale-West Palm Beach, FL
Milwaukee-Waukesha-West Allis, WI
Minneapolis-St. Paul-Bloomington, MN-WI
Nashville-Davidson–Murfreesboro–Franklin, TN
New York-Newark-Jersey City, NY-NJ-PA
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD
Phoenix-Mesa-Scottsdale, AZ
Portland-Vancouver-Hillsboro, OR-WA
Sacramento–Roseville–Arden-Arcade, CA
San Antonio-New Braunfels, TX
San Diego-Carlsbad, CA
San Francisco–Oakland–Hayward, CA
San Jose-Sunnyvale-Santa Clara, CA
Seattle-Tacoma-Bellevue, WA
St. Louis, MO-IL
OTHER
Urbanicity
Please select...
Urban
Suburban
Rural/Small Town
Highest level of education attained
Please select...
I have not attended high school
Some high school, no diploma
High school graduate or GED
Some college coursework, no degree
Trade / vocational school degree
Associate degree
Bachelor’s degree
Master’s degree
Post-graduate degree
Marital Status
Please select...
Single, never married
Living with partner
Married
Divorced
Widowed
Other
Employment Status
Please select...
Full Time
Part Time
Unemployed
Homemaker
Retired
Student
Other
What is your job title?
What organization do you work for?
What does your organization do? What industry is it in?
Household Income
Please select...
a. Under $40,000
b. $40,000 – Under $60,000
c. $60,000 – under $80,000
d. $80,000 – under $100,000
e. $100,000+
Technology Details
Which, if any, of the following devices do you own?
Desktop
Laptop
Smartphone
Tablet
E-Reader
None of the above
On average, approximately how many hours per week do you spend on the internet for personal use? Exclude any time spent reading emails, watching streamed online video content (e.g., Netflix) or for work-related purposes.
What is the make, model, and OS of your smartphone?
Do you currently have the ability to access personal email via a mobile email app on your smartphone?
Yes
No
Are you willing to install an app on your smartphone to complete the project?
Yes
No
Are you willing to enable the meeting app to access your smartphone’s camera and microphone for this research?
Yes
No
You may be asked to share your smartphone screen during the session. Would you be comfortable doing so?
Yes
No
Does your computer have a webcam you would be willing to use during this remote project?
Yes
No
Does your desktop/laptop have a working and connected mouse that you can use during your session?
Yes, I have a mouse
Yes, I have a trackpad
No
Do you have
working
speakers and a microphone or a
working
headset that can be used for audio for your desktop/laptop?
Yes, I have working speakers and a microphone
Yes, I have a working headset that can be used for audio
No
What type of Internet connection do you have on your desktop/laptop computer?
High speed (like Cable modem or DSL)
Dial-up
What operating system does your computer run on?
Windows (8.1or higher)
Mac (OS X 10.9 or higher)
Chromebook (Chrome OS)
Other
You
may
be asked to share your desktop/laptop screen during the project, would you be comfortable doing so?
Yes
No
Would you be willing to install a video conferencing/online community app on your desktop/laptop for this interview?
Yes
No
On a scale of 1-10, with 1 being extremely uncomfortable and 10 being extremely comfortable, how comfortable are you using each of the following devices to interact with websites on?
Desktop/Laptop
Please select...
1
2
3
4
5
6
7
8
9
10
Mobile device
Please select...
1
2
3
4
5
6
7
8
9
10
On the same scale of 1-10, how comfortable are you expressing yourself in a written forum?
Please select...
1
2
3
4
5
6
7
8
9
10
Which of the following best describes your comfort level with using new technologies and digital services?
I am very selective and cautious in trying new technologies. I prefer familiar tools and rarely use the advanced features.
I use technology when needed but am indifferent towards it. I don't seek out new apps or gadgets.
I am fairly comfortable trying new apps, devices and digital services. I can troubleshoot common tech issues.
I eagerly adopt the latest apps, technologies and digital experiences. I am the one that friends/family come to for tech advice
Please tell us...
W
hich best describes your living arrangements?
Select all that may apply.
Cohabiting /married / single without children Continue
Married/cohabiting with partner/single with girls aged 3-10 living at home
Married/cohabiting with partner/single with girls aged 11-16 living at home
Married/cohabiting with partner/single with children living at home Continue
Empty nester (married/cohabiting/living along) Continue
Living with friends Continue
Other
Do you, yourself, or someone in your family, or any of your close friends, work in one of the following types of occupation, either now or in the past?
Select all that may apply.
Public Relations
Advertising
Journalism
Marketing
Market Research
Hair care profession, professional stylist, distribution, retail and sales of haircare products
None of these areas
You previously indicated having some type of connection to the hair care industry, are you a licensed stylist?
Yes
No
When, if ever, was the last time that you participated in a research project, such as a focus group or usability study?
Please select...
Within the past 3 months
Within the past 3-6 months
Within the past 6-12 months
Over a year ago
Never
What have been the topics of any studies you've participated in within the past year?
Using the image below as a reference, how would you describe your hair?
Your hair type:
Please select...
a. Straight
b. Soft wavy
c. Medium wavy
d. Super wavy
e. Soft curly
f. Medium curly
g. Super curly
h. Coily
i. Coily/kinky
j. Kinky
k. Other
Do you regularly wear your hair in its natural state? (With or without product/chemical treatments)
Please select...
Yes
No
How would you describe the length of your hair?
Please select...
a. Ear length (very short)
b. Chin length
c. Collar length
d. Shoulder length
e. Armpit length
f. Bra strap or longer
How would you describe the thickness/density of your hair?
Please select...
a. Thin
b. Medium
c. Thick
How would you describe the texture of your hair (how it feels when you run a strand between your two fingers)?
Please select...
a. Fine
b. Medium
c. Coarse
How often do you brush your hair?
Please select...
a. Multiple times per day
b. Once per day
c. Every 2-3 days
d. Every 4-5 days
e. Once per week
f. Less frequently than once per week
How often do you wash your hair?
Please select...
a. Every day
b. Every 2-3 days
c. Every 4-5 days
d. Once per week
e. Less frequently than once per week
Do you use products specifically designed for curly/coily hair?
Please select...
a. Yes
b. No
How often do you use heat to dry/style your hair?
Please select...
a. Once per day
b. Every 2-3 days
c. Every 4-5 days
d. Once per week
e. Less frequently than once per week
How often do you wear hair accessories?
Please select...
a. Every day
b. Every 2-3 days
c. Every 4-5 days
d. Once per week
e. Less frequently than once per week
Which, if any, of the following types of
accessories
you wear regularly?
Select all that may apply.
a. Hair elastics/ties
b. Scrunchies/Coils
c. Headbands
d. Headwraps
e. Bobby Pins
f. Claw Clips/ Banana Clips
g. Hair Clips
h. Bows
i. Barrettes
j. Other
Which, if any, of the following types of
products
do you use regularly?
Select all that may apply.
a. Round Brush
b. Paddle Brush
c. Detangler Brush
d. Thermal Brush
e. Edge Brush
f. Oval Brush
g. Purse/Mini Brush
h. Scalp Brush
i. Smoothing Brush
j. Rectangular/Styler Brush
k. Vented Brush
l. Wide Tooth Comb
m. Section & Style Comb
n. Detangling Comb
o. Other
Which of the following retailers do you shop for
hair accessories and bushes at most often
?
Please select...
a. Walmart
b. Target
c. ULTA Beauty Stores
d. Sephora
e. Meijer
f. Amazon
g. Kohl's
h. Drug Stores such as CVS or Walgreens
i. Local Grocery Store
j. Local Beauty Supply Store
k. Department Stores
l. Clothing/Retailer Stores
m. Online fast fashion i.e. Shein, Temu
n. Other
o. None of these
Which of the following retailers do you shop for hair accessories and bushes in,
for everyday use items
?
Select all that may apply.
a. Walmart
b. Target
c. ULTA Beauty Stores
d. Sephora
e. Meijer
f. Amazon
g. Kohl's
h. Drug Stores such as CVS or Walgreens
i. Local Grocery Store
j. Local Beauty Supply Store
k. Department Stores
l. Clothing/Retailer Stores
m. Online fast fashion i.e. Shein, Temu
n. Other
o. None of these
Which of the following retailers do you shop for hair accessories and bushes in,
for an event or special occasion
?
Select all that may apply.
a. Walmart
b. Target
c. ULTA Beauty Stores
d. Sephora
e. Meijer
f. Amazon
g. Kohl's
h. Drug Stores such as CVS or Walgreens
i. Local Grocery Store
j. Local Beauty Supply Store
k. Department Stores
l. Clothing/Retailer Stores
m. Online fast fashion i.e. Shein, Temu
n. Other
o. None of these
And which of the following retailers would you
never consider using for hair accessories and brushes
?
Select all that may apply.
a. Walmart
b. Target
c. ULTA Beauty Stores
d. Sephora
e. Meijer
f. Amazon
g. Kohl's
h. Drug Stores such as CVS or Walgreens
i. Local Grocery Store
j. Local Beauty Supply Store
k. Department Stores
l. Clothing/Retailer Stores
m. Online fast fashion i.e. Shein, Temu
n. Other
o. None of these
p. Open to all of the above
Which of the following
brands
of hair accessories and brushes
are you aware of
?
Select all that may apply.
a. WetBrush
b. Goody
c. Denman
d. Olivia Garden
e. Scunci
f. UnBrush
g. Kitsch
h. Conair
i. Cantu
j. Revlon
k. Gimme Beauty
l. Tangle Teezer
m. Dry Bar
n. Hair Edit
o. Kiss
p. Evolve
q. Retailer Brand
r. Other
s. None of these
Which of the following
brands
of hair accessories and brushes do you use as
your preferred brand
?
Please select...
a. WetBrush
b. Goody
c. Denman
d. Olivia Garden
e. Scunci
f. UnBrush
g. Kitsch
h. Conair
i. Cantu
j. Revlon
k. Gimme Beauty
l. Tangle Teezer
m. Dry Bar
n. Hair Edit
o. Kiss
p. Evolve
q. Retailer Brand
r. Other
s. None of these
Do you use as a secondary brand?
Please select...
a. WetBrush
b. Goody
c. Denman
d. Olivia Garden
e. Scunci
f. UnBrush
g. Kitsch
h. Conair
i. Cantu
j. Revlon
k. Gimme Beauty
l. Tangle Teezer
m. Dry Bar
n. Hair Edit
o. Kiss
p. Evolve
q. Retailer Brand
r. Other
s. None of these
And which, if any, would you
never consider using
?
Select all that may apply.
a. WetBrush
b. Goody
c. Denman
d. Olivia Garden
e. Scunci
f. UnBrush
g. Kitsch
h. Conair
i. Cantu
j. Revlon
k. Gimme Beauty
l. Tangle Teezer
m. Dry Bar
n. Hair Edit
o. Kiss
p. Evolve
q. Retailer Brand
r. Other
s. None of the above
t. Open to all the above
Which of the following
types of products do you use regularly
?
Select all that may apply.
a. Shampoo
b. Co-wash
c. Rinse-out conditioner
d. Leave-in conditioner
e. Gel
f. Hair oils
g. Mousse
h. Scalp Treatment
i. Frizz reduction product
j. Primer
k. Clarifying product
l. Styling Creams
m. Refreshing products
n. Other / none of the above
Which of the following
brands of hair care are you aware o
f?
Select all that may apply.
a. Ouidad
b. DevaCurl
c. Shea Moisture
d. Miss Jessie's
e. Rizos
f. Pattern
g. Curlsmith
h. Oribe
i. Bumble & Bumble
j. Mielle
k. Curls
l. Pantene
m. Verb
n. Kerastase
o. Carol’s Daughter
p. Briogeo
q. Living Proof
r. Store brand
s. Other
t. None of these
Which of the following
brands of hair care
do you use as your
preferred brand
?
Please select...
a. Ouidad
b. DevaCurl
c. Shea Moisture
d. Miss Jessie's
e. Rizos
f. Pattern
g. Curlsmith
h. Oribe
i. Bumble & Bumble
j. Mielle
k. Curls
l. Pantene
m. Verb
n. Kerastase
o. Carol’s Daughter
p. Briogeo
q. Living Proof
r. Store brand
s. Other
t. None of these
Which of the following
brands of hair care
do you use as your
secondary brand
?
Please select...
a. Ouidad
b. DevaCurl
c. Shea Moisture
d. Miss Jessie's
e. Rizos
f. Pattern
g. Curlsmith
h. Oribe
i. Bumble & Bumble
j. Mielle
k. Curls
l. Pantene
m. Verb
n. Kerastase
o. Carol’s Daughter
p. Briogeo
q. Living Proof
r. Store brand
s. Other
t. None of these
And which of the following
brands of hair care, would you never consider using
?
Select all that may apply.
a. Ouidad
b. DevaCurl
c. Shea Moisture
d. Miss Jessie's
e. Rizos
f. Pattern
g. Curlsmith
h. Oribe
i. Bumble & Bumble
j. Mielle
k. Curls
l. Pantene
m. Verb
n. Kerastase
o. Carol’s Daughter
p. Briogeo
q. Living Proof
r. Store brand
s. Other
t. None of these
u. Open to all the above
You mentioned that you dry/style your hair, which of the following types of products do you use regularly?
Select all that may apply.
a. Blow Dryer
b. Flat Iron
c. Curling Iron
d. Curling Wand
e. Hot Brush
f. Other, please specify
Which of the following
brands of styling tool are you aware of
?
Select all that may apply.
a. Bio Ionic
b. GHD
c. Dyson
d. Amika
e. Drybar
f. Babyliss
g. Hot Tools
h. Chi
i. Remington
j. Shark
k. L'ange
l. T3
m. Revlon
n. Conair
o. Paul Mitchel
p. Store brand
q. Other
r. None of these
Which of the following brands of styling tools do you use as
your preferred brand
?
Please select...
a. Bio Ionic
b. GHD
c. Dyson
d. Amika
e. Drybar
f. Babyliss
g. Hot Tools
h. Chi
i. Remington
j. Shark
k. L'ange
l. T3
m. Revlon
n. Conair
o. Paul Mitchel
p. Store brand
q. Other
r. None of these
Which of the following brands of styling tools do you use as
your secondary brand
?
Please select...
a. Bio Ionic
b. GHD
c. Dyson
d. Amika
e. Drybar
f. Babyliss
g. Hot Tools
h. Chi
i. Remington
j. Shark
k. L'ange
l. T3
m. Revlon
n. Conair
o. Paul Mitchel
p. Store brand
q. Other
r. None of these
And which, of the following brands of styling tools, would you
never consider using
?
Select all that may apply.
a. Bio Ionic
b. GHD
c. Dyson
d. Amika
e. Drybar
f. Babyliss
g. Hot Tools
h. Chi
i. Remington
j. Shark
k. L'ange
l. T3
m. Revlon
n. Conair
o. Paul Mitchel
p. Store brand
q. Other
r. None of these
s. Open to all the above
Please indicate where you are most likely to purchase the styling tool(s) you use regularly:
Please select...
a. Physical grocery store (e.g. Walmart, Target, Meijer)
b. Online grocery store
c. ULTA Beauty Stores
d. ULTA.com
e. Sephora
f. Amazon
g. Kohl's
h. Drug Stores such as CVS or Walgreens
i. Hair Salon
i. Local Grocery Store
j. Beauty Supply Store
k. Department Stores
n. Other
o. None of these
How do you typically style your hair on a day-to-day basis? What is your favorite way to wear your hair and why is it your favorite? Please be as descriptive as possible.
You previously mentioned being a licensed stylist...
What is your current role/ experience in hairdressing?
Select all that may apply.
a. Creative director
b. Salon owner
c. Senior stylist
d. Stylist Terminate
e. Junior stylist
f. Other
How long have you been a licensed stylist?
Thinking about your client base, which gender do you predominantly with?
Please select...
a. Male
b. Female
What types of hair are you experienced in?
Select all that may apply.
a. Straight
b. Soft wavy
c. Medium wavy
d. Super wavy
e. Soft curly
f. Medium curly
g. Super curly
h. Coily
i. Coily/kinky
j. Kinky
Not applicable
What is the approximate price you charge for a cut and finish in your salon?
Please select...
a. Under $40
b. $40-$60
c. $60-$80
d. $80-$100
e. $100 +
Not applicable
Which of the following services do you offer/experienced in?
Select all that may apply.
Cutting
Specialist in curly/coily hair
Round brush blowout
Silkening/straightening
Colouring
Wedding/special occasion hair
Other
What is the primary age of your clients?
18+
Under 18
Not applicable
Which of the following
brands of hot tools
are you aware of?
Select all that may apply.
a. Bio Ionic
b. GHD
c. Dyson
d. Amika
e. Drybar
f. Babyliss
g. Hot Tools
h. Chi
i. Remington
j. Shark
k. L'ange
l. T3
m. Revlon
n. Conair
o. Other
p. None of these
Which of the following brands of hot tools do you use as
your preferred brand
?
Please select...
a. Bio Ionic
b. GHD
c. Dyson
d. Amika
e. Drybar
f. Babyliss
g. Hot Tools
h. Chi
i. Remington
j. Shark
k. L'ange
l. T3
m. Revlon
n. Conair
o. Other
p. None of these
Which of the following brands of hot tools do you use as
your secondary brand
?
Please select...
a. Bio Ionic
b. GHD
c. Dyson
d. Amika
e. Drybar
f. Babyliss
g. Hot Tools
h. Chi
i. Remington
j. Shark
k. L'ange
l. T3
m. Revlon
n. Conair
o. Other
p. None of these
And which of the following brands of hot tools would you
never consider using
?
Select all that may apply.
a. Bio Ionic
b. GHD
c. Dyson
d. Amika
e. Drybar
f. Babyliss
g. Hot Tools
h. Chi
i. Remington
j. Shark
k. L'ange
l. T3
m. Revlon
n. Conair
o. Other
p. None of these
q. Open to all of the above
Which of the following
brands of hair care
are you aware of?
Select all that may apply.
a. Ouidad
b. DevaCurl
c. Kerastase
d. Living Proof
e. Oribe
f. Bumble & Bumble
g. Virtue
h. Moroccan Oil
i. Briogeo
j. Pureology
k. Mizani
l. Olaplex
m. L’Oreal
n. Redken
o. Store brand
p. Other
q. None of these
Which of the following brands of hair care do you use as
your preferred brand
?
Please select...
a. Ouidad
b. DevaCurl
c. Kerastase
d. Living Proof
e. Oribe
f. Bumble & Bumble
g. Virtue
h. Moroccan Oil
i. Briogeo
j. Pureology
k. Mizani
l. Olaplex
m. L’Oreal
n. Redken
o. Store brand
p. Other
q. None of these
Which of the following brands of hair care do you use as
your secondary brand
?
Please select...
a. Ouidad
b. DevaCurl
c. Kerastase
d. Living Proof
e. Oribe
f. Bumble & Bumble
g. Virtue
h. Moroccan Oil
i. Briogeo
j. Pureology
k. Mizani
l. Olaplex
m. L’Oreal
n. Redken
o. Store brand
p. Other
q. None of these
Which of the following brands of hair care would you
never consider using
?
Select all that may apply.
a. Ouidad
b. DevaCurl
c. Kerastase
d. Living Proof
e. Oribe
f. Bumble & Bumble
g. Virtue
h. Moroccan Oil
i. Briogeo
j. Pureology
k. Mizani
l. Olaplex
m. L’Oreal
n. Redken
o. Store brand
p. Other
q. None of these
q. Open to all the above
Contact Information