Project Cyclone (Toys)

watchLAB welcomes you to the pre-qualifying online survey for Project Cyclone (Toys)!

• Topic: Toys
• Genders: All
• Ages: 25+
  
• Sessions Available: Feburary 11-14
• Type of study: Homework and Focus Group
• Length: Homework ~15 mins / Remote - 75 mins
• Location: Remote
• Incentive: up to $175 (Payment would be mailed to you as a check. We estimate that checks would be mailed out within 4-6 weeks of the study's completion.)

Before you get started -- some stuff you should know:

After you fill out the survey, we will review your responses. If you appear to be a possible match to our client's research criteria we will call you to verify your responses and ask you some additional questions to determine if you fully qualify.  Simply filling out the survey does not automatically qualify you for the study.  Also, due to a potentially high volume of responses, we may only be able to respond to those who appear to be a possible match.

The world has Swiss Banks. We have our Online Community. Both are highly confidential and secure -- only with us, you don't have to worry about retina scans and fingerprints. Any information you share with watchLAB will never be given to clients or third parties without your explicit permission as part of a paid market research study.

Ready to start the survey?

Contact & Basic Info

First Name

Last Name

Mobile Phone

Email

Gender

Please select... Female Male Trans female/Trans woman Trans male/Trans man Non-binary/Genderqueer/Gender non-conforming Prefer to self describe

City

State

2 characters left.

Zip Code

5 characters left.

Metro Area

Please select... Atlanta-Sandy Springs-Roswell, GA Austin-Round Rock, TX Boston-Cambridge-Newton, MA-NH Charlotte-Concord-Gastonia, NC-SC Chicago-Naperville-Elgin, IL-IN-WI Cincinnati, OH-KY-IN Dallas-Fort Worth-Arlington, TX Denver-Aurora-Lakewood, CO Detroit-Warren-Dearborn, MI Houston-The Woodlands-Sugar Land, TX Los Angeles-Long Beach-Anaheim, CA Miami-Fort Lauderdale-West Palm Beach, FL Milwaukee-Waukesha-West Allis, WI Minneapolis-St. Paul-Bloomington, MN-WI Nashville-Davidson–Murfreesboro–Franklin, TN New York-Newark-Jersey City, NY-NJ-PA Philadelphia-Camden-Wilmington, PA-NJ-DE-MD Phoenix-Mesa-Scottsdale, AZ Portland-Vancouver-Hillsboro, OR-WA Sacramento–Roseville–Arden-Arcade, CA San Antonio-New Braunfels, TX San Diego-Carlsbad, CA San Francisco–Oakland–Hayward, CA San Jose-Sunnyvale-Santa Clara, CA Seattle-Tacoma-Bellevue, WA St. Louis, MO-IL OTHER

Urbanicity

Please select... 1. In the country/rural enviroment 2. In the suburbs 3. In a city/urban environment

Age

Birthdate (mm/dd/yyyy)

Ethnicity

Please select... White Black or African American Native American or Alaskan Native Asian Pacific Islander Latino / Hispanic Other

Education

Please select... Some High School High School Graduate Some College AA, 2-year Trade Degree BA or 4-year Degree Some Post Graduate Post Graduate Degree

Marital Status

Please select... Single Married Cohabitating with life partner Divorced Widow / Widower

Employment Status

Please select... Employed full-time by someone else Employed part-time by someone else Self-employed full-time (30 hours or more per week) Self-employed part-time (less than 30 hours per week) Stay at home parent Full-time college student Part-time college student Retired Laid-off / not currently employed

What is your job title?

What does your organization do? What industry is it in?

Household Income

Please select... Less than $25,000 $25k to less than $40k $40k to less than $75k $75k to less than $100k $100k to less than $150k More than $150k

If you have any children, please indicate their ages. If you do not, please select “I do not have children.”

I do not have children1-11 months old1-2 years old3-4 years old5-6 years old7-10 years old11-12 years old13-18 years old

Please tell us exactly how old your child/children are:

Please tell us..

Do you or does anyone you live with currently work for one of these kinds of companies or industries? Select all that may apply.

A software, website, or mobile app development companyAn advertising agencyThe motion picture industryA public relations firm or departmentTelevision, radio or other news mediaA marketing or market research firm or departmentFor a government office or agencyThe music industryA manufacturer, distributor, or retailer of toys and/or gamesAn online or technology companyNone of the above

Have you ever participated in a market research study where you’ve been asked to discuss your opinions of products or advertising before?

YesNo

When was the last time you participated in one of these research studies?

Please select... Within the past six months 6-12 months ago 12-18 months ago 18-24 months ago More than 2 years ago

What did you talk about/discuss in that/those research group(s)?

Which of the following toys or devices do you have in your home for your children aged 1-6?

Screen-free audio player for kids (like a Toniebox, Yotobox, or Storypod, etc.) (NOT connected to Internet)Internet-connected smartspeaker (like Amazon Echo or Google Nest)Climbing triangle or foldable climbing frame (like a Pikler triangle) Modular foam play couch or children's play sofa (like a Nugget)Ride-on tricycles or balance bike

How likely are you to purchase this kind of toy for your child aged 1-6 sometime in 2025?

Screen-free audio player for kids (like a Toniebox, Yotobox, or Storypod, etc.) (NOT connected to Internet)s text

Please select... A: VERY likely B: Somewhat likely C: Unsure D: Somewhat UNlikely E: VERY UNlikely

Internet-connected smartspeaker (like Amazon Echo or Google Nest)

Please select... A: VERY likely B: Somewhat likely C: Unsure D: Somewhat UNlikely E: VERY UNlikely

Climbing triangle or foldable climbing frame (like a Pikler triangle)

Please select... A: VERY likely B: Somewhat likely C: Unsure D: Somewhat UNlikely E: VERY UNlikely

Modular foam play couch or children's play sofa (like a Nugget)

Please select... A: VERY likely B: Somewhat likely C: Unsure D: Somewhat UNlikely E: VERY UNlikely

Ride-on tricycles or balance bike

Please select... A: VERY likely B: Somewhat likely C: Unsure D: Somewhat UNlikely E: VERY UNlikely

Which specific audio toy device do you have in your household?

TonieboxYotobox Player or MiniStorypodAmazon Echo or Echo DotGoogle Nest or Nest MiniApple HomePod or HomePod MiniFR: LuniiA different one

Have you purchased toys for your child/children aged 1-6 in the past six months (the second half of 2024)
from any of these retailers?

AmazonTargetKohlsWalmart

Which adult in your household is most involved in the selection and purchase of toys for your child(ren)?

Please select... I am much more involved My partner/spouse (if applicable) is much more involved We are equally involved

Approximately how many individual toys have you purchased for your child/children aged 1-6 have you purchased in the past 6 months (the second half of 2024) that cost:

$100 - $150

$151 - $200

$201 - $250

More than $250

What toy(s) did you purchase for these amounts?